Health campaign ideas are important to healthcare leaders and medical providers who are hyper-focused on addressing gaps in patient care. The need is growing as physicians and medical providers from all specialties are finding that a lot of their patient put off important preventive and follow-up care during the COVID-19 pandemic, creating higher risk for complications, adverse outcomes, and disease progression.
With the many priorities competing for patients’ attention, health campaigns are an important tool for cutting through the noise, creating lasting relationships with patients, and helping them prioritize their health.
A health campaign is an automated engagement program that utilizes clinical information in the EHR to identify patients that are overdue for screenings, vaccines, exams, and other ongoing care and reaches these patients with specific messaging, education, and a prompt to take action. Varying health campaign ideas also help patients stay informed and up-to-date on available treatment options and expertise.
Automated health campaigns also aid in reporting for quality initiatives, thanks to time stamps and analytics. According to the World Health Organization (WHO), health campaigns ensure that your healthcare organization delivers quality care improvement and patient safety.
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Health campaigns and patient engagement are redefining how we perceive healthcare. Engaging patients in their own healthcare helps healthcare organizations such as hospitals and medical groups to keep patients up to date in their care and drives positive patient and clinical outcomes.
Patients engaged with their healthcare providers are well-informed and thus better placed to make critical decisions regarding their health. They’re also positioned to voice their needs and share care opportunities with their contacts.
Patient engagement strategies are aimed at encouraging patients to share in the responsibility of maintaining and improving their health, acknowledging a patient’s knowledge of their own bodies and health statuses. Involving patients in their own healthcare decisions in turn drives better adherence to care plans, medication plans, preventive, and follow-up care.
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